Using Google Analytics to generate ideas for website content

Writing new content for your website can be hard, as it sometimes seems like you are repeating yourself or stating the obvious. One way of getting new ideas is to check out your Google Analytics data and it can give you ideas for blog posts and pages for your website.

For example, we noticed arriving via the keyword "opencart vs woocommerce" on our ecommerce website. This would be a great article - informative, user centred content that includes keywords and gives us an opportunity to demonstrate our knowledge. The keyword is easy to add to the title of the article, and by using the keyword there and a few times within the article it will help to increase the amount of people finding our site via that article.

Need help with blogging and Google Analytics? Give us a call on 01636 812551 to see how we can help.

Posted on Aug 31, 2012 by Nick Hayward, in "Advice/How-to"