New rules for websites from March 1st 2011
From March 1st, the Advertising Standards Agency (ASA) online remit will be extended to cover marketing communications on organisations’ own websites and in other non-paid-for space under their control. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
This significant development in advertising regulation is good news for both consumer and business protection as it will ensure the same high standards as in other media. It will cover:
- Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
- Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.