New Street Ambassadors for Nottingham Shoppers

A team of Street Ambassadors have been recruited by Nottingham’s Retail and Leisure Business Improvement Districts (BID) to welcome visitors to Nottingham city centre and be a street based source of advice and assistance to people.

The Street Ambassadors will be on duty throughout the day and into the evening every day around the city centre. They will be wearing distinctive turquoise ‘We Are Nottingham’ branded uniforms and the aim is that they will become a constant and recognisable presence around the city centre and provide a warm and friendly welcome to people coming into the city.

Covering the whole of the city centre, the Street Ambassadors will provide visitors with a range of information including directions and details about the leisure and retail offer in the city plus any special events that may be taking place, all with the aim of helping ensure visitors have a positive view of the city.

The team will be headed by On-Street Ambassador Supervisor Eric Lovatt who has 35 years experience in customer service in the public and private sectors including roles at Nottinghamshire Police and the Quality Care Commission. Eric, along with the rest of the team, will be drawing on their experience in customer service and pride in Nottingham in their roles as Ambassadors. They have undergone training, with input from Experience Nottinghamshire, to ensure they have a comprehensive knowledge of Nottingham and what it has to offer. 

Gary Rowntree, chairman of the Retail BID’s board and general manager at John Lewis says: “The Retail BID is focused on making Nottingham stand apart from other cities in the region for its retail offer. One of the key objectives of the BID is to improve access for visitors to the city and help people find the core shopping areas in the city. The Street Ambassadors will do this in a personalised way helping to convey a positive view of the city. They will be a friendly face with the knowledge to help shoppers and I am sure that our customers will find them really useful. They will also be the BID’s eyes and ears on the ground, increasing communication with our levy payers and partners.”

Sylvia Oates, Chief Executive of the Leisure BID, says: “The Street Ambassadors are one of a number of welcoming and promoting initiatives the Leisure BID has helped to implement to ensure visitors are given a positive view of Nottingham and know about the breadth of the city’s leisure offer. We’re delighted to have such a strong team in place to provide a friendly and personal service to visitors and help them make the most of their leisure time in the city.”

Information sourced from Midlands Business News

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