AJS Embroidery Machines

Tajima distributors AJS Embroidery in Nottingham had us redesign their existing website and rebuild it in the WordPress content management system. An aging Joomla site looked basic, was hard to use and and wasn’t doing too well in the search results.

Design

We created a clean new design for the site, using a Google web font, FontAwesome icons and picking up on the strong colours from the logo. Page banners used the excellent product images from Tajima to show off the embroidery machines. The site design highlights the embroidery machines, the software that runs the machines and the excellent ongoing support AJS provide.

WordPress setup

The WordPress site uses our custom lightweight theme and the embroidery machines can be edited and displayed easily as we set up a custom post type for them. The latest Tweet and latest blog item show automatically on the homepage.

A custom made support and installation form reduces admin for AJS and ensures all the relevant information is collected before installation so any on-site problems can be avoided.

Search engine setup

Google Analytics and Google Webmaster Tools were set up alongside the Google+ page for the business. We redirected all the previous website pages to keep any search rankings and links from other sites intact.

Since launch, AJS have been adding regular blogs and also posting updates and links back to the new site on their social media profiles. This has improved their rankings for various keywords and increased traffic to the site.


If you need a WordPress website for your small business, contact us today on 01636 812551 to discuss your ideas and get a quote!