Crystal Hearing are a UK hearing aid supplier and are doing incredibly well in the search engine results for their industry. John from Crystal asked FCS to update his existing site that had been built over the years with a fresher design and make it easier to maintain.
We transferred all the existing content and redirected all the old pages to help retain the excellent search engine rankings Crystal have built up. Redirects are a vital step if you are replacing an old site! To make the site easier to maintain, we built a core template that allows easy configuration of the banners, sidebar and footer content.
The old site was buiilt with a WYSIWYG editor and used inline styles and tables. We replaced all that with standards compliant HTML and CSS, again making it quicker and easier to update.