Iguazu Fair Trade, Nottingham
We were very excited to work on this WordPress & WooCommerce redesign for Nottingham based Fair Trade business Iguazu.
Green Web Hosting
The new site runs on our green web hosting, which is fast, UK based and comes with a free SSL certificate. This increases customer confidence by showing a ‘secure’ note in the browser’s address bar. Google also like to see sites running with SSL security.
Iguazu’s old website was showing it’s age a little, didn’t represent their branding and the site wasn’t mobile friendly. We produced a clean new design based on Iguazu’s branding and colours. The site now changes to suit various screen sizes for mobile devices and desktop computers.
With a large search bar and product focus on the homepage, the site is designed to encourage sales.
All our WordPress sites are built with custom themes to keep things clean and fast loading. We also extend the standard features with custom templates so text and images can be laid out nicely without any coding knowledge required.
A blog section means Iguazu can keep their customers up to date with new products and fair trade developments while at the same time adding more and more content for search engines to pick up.
The email newsletter system Mailchimp has been integrated to sign people up to the Iguazu newsletter and send out the newsletters. A few tweaks also make the site harder to break into for hackers.
To keep things loading fast, we removed the standard WooCommerce styling and matched the shop section to the custom design. We customised the WooCommerce listing and product pages, adding features like number of products to show on the listing pages and lightweight social sharing buttons on the product page.
PDF packing lists and invoices have also been enabled to make sending out packages easier.
We saved the Iguazu team hours of tedious image editing, uploading and product entry with a mass import of product data. A batch conversion with watermarks and a mass file upload took care of the images. A spreadsheet import of the products then got most of their product range uploaded in one go.
Search Engine Setup
A search engine helper plugin was added so Iguazu can optimise their own pages, blogs and product pages and make them appear better to search engines. A previous SEO company had wrought havoc with Iguazu’s rankings and the move to WordPress will help them recover.
We used Iguazu’s Google account to set up Google Analytics and Search Console on their updated site. A dashboard within the WordPress control panel shows an overview of traffic so they can monitor how effective their marketing activities are at increasing traffic.
Redirects were also added for key site pages to keep any external links pointing to the right place.
Need A New Website?
If you need to update an existing brochure or ecommerce website, we can help with a mobile friendly design update and migration to WordPress to make updating your site easier for you.
Call us on 01636 812551 or contact us to get your project started.