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Easy ethical switches for your business

Here are some easy switches I’ve made to help the business be more ethical.

Using ‘UTM tags’ to see where your website traffic is coming from

Adding special tags to links that we post or include in emails can help us narrow down what marketing activities work for us.

Plausible: Privacy focused, ethical alternative to Google Analytics

I’ve recently switched all my sites away from Google Analytics to Plausible – a privacy focused, ethical alternative. Find out more here.

Adding ‘buy now pay later’ to your WooCommerce shop

“Buy Now Pay Later” services like Klarna and PayPal credit have been increasing in popularity – we talk about adding them to your WooCommerce store and raise a question about the ethics of these services.

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