Category: Marketing

Canva: Free graphic design tool

Create attractive graphics for your social media feeds or blog using the free online tool, Canva.

What is ‘content marketing’? A real life example

You’ve probably seen the term ‘content marketing’ – but what does it actually mean? Read on to find out.

Lessons from an established ecommerce business – part 2

In the last article we passed on some advice from the owner of a well established ecommerce business about choosing the right products to sell online. He also gave this advice on marketing your website. Marketing your ecommerce website The speaker uses social media for his business with two main caveats. He outsources it as he […]

Lessons from an established ecommerce business – part 1

I recently went to a talk by the owner of a well established ecommerce business who gave some advice to new store owners. His ecommerce empire has been running around nine years selling local crafts worldwide. He broke the talk down into sections on choosing a product or range and then successfully marketing your product/range. Choosing products […]

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