How to get more traffic to your website
Gaining visitors to a new site or for a keyword you’d like to increase visitors for can be tricky – here are some pointers on how to get more traffic to your website.
Writing for search engines
To get the attention of search engines and start getting more traffic to your website, you’ll need to write articles that are optimised for a particular keyword (keywords are actually a short phrase like ‘eco web design’). Writing less focused articles will result in less traffic as they are not optimised for anything in particular. While this seems a bit mercenary, everyone else is doing it so we need to do the same or lose out!
It is of course possible to just guess what keywords your potential visitors might be searching for while trying to get more traffic to your website. However we can actually find out what phrases people are searching for, how many times, and how competitive these keywords are. Something like ‘sofas’ or ‘web design’ is way too broad so we need to zoom in a bit to stand a chance of competing. ‘Black leather sofas’ or ‘web design newark’ is more specific and easier to get search traffic for.
Websites to do keyword research
- Google keyword planner (login with your Google account)
- https://app.neilpatel.com/en/ubersuggest/ (free account available)
- https://analytics.moz.com/pro/keyword-explorer (free account available)
All of these sites (plus many others out there) can give you an idea of how many searches are made for that keyword, and how difficult it will be to compete for a particular keyword. Make a spreadsheet of the keywords you think you can realistically compete on and then you can get writing!
Writing with keywords in mind
So now you’ve got a list of keywords, you can write an article or page on your website optimised for that keyword. Writing for one keyword is easier than multiple, so let’s start with that.
Optimising in WordPress with SEOPress or Yoast SEO
There are several WordPress plugins to help you optimise your content within your control panel while writing a page or blog post. YoastSEO is free and one of the most popular, but we prefer to pay for SEOPress as it supports the developers and removes any nag notifications or ads about upgrading.
These plugins are excellent and will scan your content once you’ve set a keyword, telling you where to improve the content to make sure the keyword is in all the right places.
Artificial intelligence (AI) content writers
An AI content writer is a software program (usually a web app) that helps you create quality, original content to help you get more traffic to your website. This type of tool can help you produce articles, blogs or even social media posts on a variety of topics. These tools can also help you discover new ideas and sources of information to write about by analysing competitors for a particular keyword.
We’ve written a bit more about whether using AI content generators is a good idea
Other ways to get more traffic to your website
Posting regular links back to your content on social media and interacting with others can help you increase traffic to your website. This can be a time sink however, and certain social media platforms can be argumentative and even hostile to anyone promoting their own sites. Whether people on social media will actually turn into paying clients or customers is another point worth thinking about. Posting business related links to your personal account might not actually help!
Pay per click advertising is a quick way to kickstart traffic to a new website. Once you’ve got your keyword list from the steps outlined above, you could set up a small Google Ads, LinkedIn or Meta business suite campaign where you pay every time someone clicks your advert. Be wary though – it’s easy to spend large amounts of money with little or no return!
Pay per click campaigns need to be set up carefully and monitored daily to make sure they are targeted right and resulting in sales or enquiries. It’s beyond the scope of this article to explain in more detail but there are loads of resources out there (including from Google) on how to set up effective Google Ads campaigns.
Hopefully this quick guide has given you some pointers on how to get more traffic to your website. By choosing realistic keywords, writing articles with those keywords in mind and promoting your website on social media you should start to see an increase in traffic.