It’s been a challenging year for many small businesses and an effective website can attract more customers or clients. The quicker you’re online, the quicker people can find you.
The recent drama around Twitter and Reddit show why small businesses need their own website to avoid costly disruptions.
Reducing reliance on big tech can be beneficial for small businesses in terms of data security, cost savings and maintaining independence.
While writing the copy for our websites and our social media posts, I keep bumping up against issues of tone while talking about what we do. Here are some thoughts about keeping things positive.