Invest in good photographs and copy for your website

We’ve been making websites for over five years now, and we find that clients invest time and money getting a new website designed and built, but then let themselves down with poor photographs and copy.

Photography

The overall feel of a website is vitally important, and as they say, first impressions count. A nicely designed site with crisp, well shot photographs sends the message that you are professional and value quality. This feel sets the tone for the quality of service and product that the client will expect and receive.

Good photographs are not necessarily expensive. A photographer can often visit your home or business, shoot plenty of photos and provide edited final images for a very reasonable fee. If you are selling online via an ecommerce website or even eBay, good product photos can increase sales.

Copywriting

While the site design and photographs will set the visual tone, if people are interested in your products or services they will want to read more. If your copy is rambling and full of spelling and grammar mistakes then it can be offputting, or not lead to enquiries.

A good copywriter will distill your message into powerful and persuasive copy that sells the benefits rather than the features and encourages people to take the next step – whether that is picking up the phone, filling in a form or buying your product.

We have local, freelance photographers and copywriters we can recommend either for a new websites or to spruce up an existing site.

Contact us on 01636 812551 and we’ll put you in touch!