Marketing your business online: Facebook Business Page
Before we start – some industries will benefit more from having a Facebook page than others. We have seen Facebook work better for business to consumer campaigns rather than business to business, but it’s probably still worth having a Facebook page to generate links back to your website. Your page may show up on searches too, bringing more people to your site via your Facebook page.
Setting up your Facebook page
The first step is to set up your Page. Make sure your business has a Page, not a Group or another personal account with the business name. How to set the Page up is beyond the scope of this article but you can find lots of guides on Google or in the Facebook help system.
Adding a Facebook business Page to your account can be a bit confusing at first. As well as your own feed and friends, you can now switch to commenting and ‘Liking’ things as your Page. Stick with it – with a bit of practice you will soon get the hang of things!
Keeping it up to date
If you have a Facebook page you’ll need keep it up to date or may as well delete it. There’s nothing more tragic than a social page with a few sporadic updates from when it was first set up and only a handful of followers. With a small amount of time set aside each week, you can keep your page fresh and keep getting more ‘Likes’.
A good start is to invite all your Facebook friends to ‘Like’ your new page. All their friends will then see that acitvity on their home feeds and then they may ‘Like’ your page too. As with Twitter, keep things business focused, relevant and positive. Save the ‘motivational’ images and personal opinions for your personal feed.
Ignore the negative and attention seeking
Wherever people can comment on the internet, there will be those with negative things to say and people desperate for attention. As with Twitter just delete any ‘trolling’ messages that are intended to bait you into an online argument and possibly block the user – don’t get involved in arguments in public. Fighting these people is a waste of time and energy and you will never win against them.
Limit your time and keep focused
Similar to the advice for Twitter, limit your time on Facebook. Especially if your Facebook page is managed by your personal account it is really easy to end up on your own home feed and wasting time looking at pictures of kittens instead of being productive.
Give people a reason to ‘Like’ your page
This can be a tough question – why should people like your Business Page on Facebook? While many people will follow your Facebook page to keep up to date with what you’re up to, you can also offer Facebook only discounts or competitions to encourage people to press that Like button. For example many musicians offer a free track to download once a person likes their page.
So to sum up make sure your business has a Page, not a personal profile or Group. Keep things relevant and regularly updated. Similar to Twitter try to keep things positive, ignore the Trolls, aim to generate click back to your site and offer a solid reason for people to ‘like’ your new Page.