Category: eCommerce

Lessons from an established ecommerce business – part 2

In the last article we passed on some advice from the owner of a well established ecommerce business about choosing the right products to sell online. He also gave this advice on marketing your website. Marketing your ecommerce website The speaker uses social media for his business with two main caveats. He outsources it as he […]

Lessons from an established ecommerce business – part 1

I recently went to a talk by the owner of a well established ecommerce business who gave some advice to new store owners. His ecommerce empire has been running around nine years selling local crafts worldwide. He broke the talk down into sections on choosing a product or range and then successfully marketing your product/range. Choosing products […]

Reducing cart abandonment

If people are already about to buy from your ecommerce site, don’t lose them at the checkout! Here are some of the reasons this might happen and what to do about it.

Ecommerce: Do your market research

Starting a new ecommerce website can succeed, but take care to research your market before investing to ensure that you can actually start to make sales once it’s launched!

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